Polestar 4 Gains Traction in Eco-Friendly Import Car Market
As the import car market shifts towards eco-friendly vehicles, electric vehicle brands are gaining attention. In this changing landscape, the Polestar 4 stands out.
According to an analysis of 30 years of statistics from the Korea Imported Automobile Association on the import passenger car market, eco-friendly vehicles are becoming mainstream, transitioning the market away from internal combustion engines.
The fuel structure of the import car market is rapidly changing from internal combustion engines to eco-friendly options. The share of gasoline vehicles, which stood at 97.8% in 2003, is projected to plummet to 13.5% by 2025. In contrast, eco-friendly vehicles are expected to occupy 85.3% of the market, with hybrids accounting for 57.5% and electric vehicles making up 27.8%.
Polestar Korea reports that Polestar is also reflecting this trend, with sales increasing significantly. From January to September this year, Polestar recorded cumulative sales of 2,227 units in Korea, representing a staggering 443.2% increase compared to the previous year, the highest growth rate among all import cars. Notably, Polestar is a brand that sells 100% electric vehicles, making this achievement particularly remarkable.
The Polestar 4, in particular, is drawing consumer attention as an electric vehicle that combines eco-friendliness with a premium feel. A representative from Polestar stated, "Polestar offers a premium experience that considers environmental factors through the development of recycled materials and sustainable interiors."
Additionally, the rapid shift in the market from sedans to recreational vehicles (RVs) has further contributed to the popularity of the Polestar 4. In 2003, sedans accounted for 83.0% of new registrations in the import car market, but this share is expected to decrease to 42.8% by 2025, while RVs are projected to surpass 57.2%. The Polestar 4 is a coupe-style sports utility vehicle (SUV) that meets the dual demand for sportiness and minimalistic design, aligning with the growing trend towards RVs.
A representative from Polestar Korea commented, "The import car market is becoming more accessible, eco-friendly, and diverse, and Polestar is at the forefront of this evolution."
According to an analysis of 30 years of statistics from the Korea Imported Automobile Association on the import passenger car market, eco-friendly vehicles are becoming mainstream, transitioning the market away from internal combustion engines.
The fuel structure of the import car market is rapidly changing from internal combustion engines to eco-friendly options. The share of gasoline vehicles, which stood at 97.8% in 2003, is projected to plummet to 13.5% by 2025. In contrast, eco-friendly vehicles are expected to occupy 85.3% of the market, with hybrids accounting for 57.5% and electric vehicles making up 27.8%.
Polestar Korea reports that Polestar is also reflecting this trend, with sales increasing significantly. From January to September this year, Polestar recorded cumulative sales of 2,227 units in Korea, representing a staggering 443.2% increase compared to the previous year, the highest growth rate among all import cars. Notably, Polestar is a brand that sells 100% electric vehicles, making this achievement particularly remarkable.
The Polestar 4, in particular, is drawing consumer attention as an electric vehicle that combines eco-friendliness with a premium feel. A representative from Polestar stated, "Polestar offers a premium experience that considers environmental factors through the development of recycled materials and sustainable interiors."
Additionally, the rapid shift in the market from sedans to recreational vehicles (RVs) has further contributed to the popularity of the Polestar 4. In 2003, sedans accounted for 83.0% of new registrations in the import car market, but this share is expected to decrease to 42.8% by 2025, while RVs are projected to surpass 57.2%. The Polestar 4 is a coupe-style sports utility vehicle (SUV) that meets the dual demand for sportiness and minimalistic design, aligning with the growing trend towards RVs.
A representative from Polestar Korea commented, "The import car market is becoming more accessible, eco-friendly, and diverse, and Polestar is at the forefront of this evolution."
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