Delivering Success: How Deliverbird Korea Revolutionized International Shopping for Fans
International fans wishing to purchase albums or limited-edition merchandise from BTS often faced hurdles due to mobile phone authentication and high overseas shipping fees. Deliverbird Korea, a startup, has opened up new purchasing pathways for these customers. Deliverbird Korea is a reverse direct purchase platform that assists international consumers in easily buying and receiving products from domestic shopping malls. The company’s revenue skyrocketed from 1.8 billion won in 2021 to 18.5 billion won last year, marking a tenfold increase in just three years.
Deliverbird Korea initially specialized in logistics services for business-to-business (B2B) transactions. Founded in 2013, the company was thriving until it was hit hard by the COVID-19 pandemic. CEO Kim Jong-ik shared, "The volume of business dropped sharply, leading to cash flow difficulties." This prompted a bold pivot towards the business-to-consumer (B2C) market, which he had been eyeing for some time.
The key to their success lies in addressing the challenges faced by international consumers. Kim pointed out that foreign customers often struggle with registering on Korean shopping sites, entering overseas addresses, and completing payments. Deliverbird Korea has streamlined all these processes. Instead of mobile phone authentication, they offer PayPal verification, and their combined packaging service has garnered explosive responses. This service consolidates items ordered from multiple shopping malls into a single package at Deliverbird Korea’s logistics center, reducing shipping costs by approximately 70%.
Kim emphasized that trust is the cornerstone of the reverse direct purchase market. Deliverbird Korea has enhanced transparency by providing real-time tracking information, including tracking numbers, packaging photos, and weights of products. As a result, the repurchase rate among international users is an impressive 60%.
The company’s growth can also be attributed to its flexible organizational culture, which encourages innovation and responsiveness to market changes. As Deliverbird Korea continues to navigate the e-commerce landscape, it remains committed to facilitating smoother shopping experiences for international fans eager to connect with their favorite Korean products.
Deliverbird Korea initially specialized in logistics services for business-to-business (B2B) transactions. Founded in 2013, the company was thriving until it was hit hard by the COVID-19 pandemic. CEO Kim Jong-ik shared, "The volume of business dropped sharply, leading to cash flow difficulties." This prompted a bold pivot towards the business-to-consumer (B2C) market, which he had been eyeing for some time.
The key to their success lies in addressing the challenges faced by international consumers. Kim pointed out that foreign customers often struggle with registering on Korean shopping sites, entering overseas addresses, and completing payments. Deliverbird Korea has streamlined all these processes. Instead of mobile phone authentication, they offer PayPal verification, and their combined packaging service has garnered explosive responses. This service consolidates items ordered from multiple shopping malls into a single package at Deliverbird Korea’s logistics center, reducing shipping costs by approximately 70%.
Kim emphasized that trust is the cornerstone of the reverse direct purchase market. Deliverbird Korea has enhanced transparency by providing real-time tracking information, including tracking numbers, packaging photos, and weights of products. As a result, the repurchase rate among international users is an impressive 60%.
The company’s growth can also be attributed to its flexible organizational culture, which encourages innovation and responsiveness to market changes. As Deliverbird Korea continues to navigate the e-commerce landscape, it remains committed to facilitating smoother shopping experiences for international fans eager to connect with their favorite Korean products.
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