W Concept Selects LE SSERAFIM as New Brand Model to Expand Customer Engagement
Fashion platform W Concept announced on the 10th that it has chosen the girl group LE SSERAFIM as its new brand model.
The company explained that the selection of LE SSERAFIM aligns with the platforms direction, citing the groups trendy, bold, and confident image as key reasons for the decision.
Starting today, W Concept will unveil campaign videos featuring the unique personality of LE SSERAFIM and plans to conduct customer engagement events in the future to broaden customer interaction. Additionally, W Concept aims to use Japan as a strategic base for penetrating the Asian market and will implement various campaigns.
Until the 24th, W Concept will hold the W Week event, providing shopping benefits such as 24-hour brand sales, exclusive brand discounts, and trending items. Popular brand products will be offered at discounted prices for 24 hours, and items that have sold out quickly or have been restocked multiple times will also be showcased.
A representative from W Concept stated, "We plan to launch brand campaigns aimed at enhancing communication with our target customer base of 25 to 29-year-olds who are accustomed to shopping in short bursts, alongside our brand model LE SSERAFIM."
The company explained that the selection of LE SSERAFIM aligns with the platforms direction, citing the groups trendy, bold, and confident image as key reasons for the decision.
Starting today, W Concept will unveil campaign videos featuring the unique personality of LE SSERAFIM and plans to conduct customer engagement events in the future to broaden customer interaction. Additionally, W Concept aims to use Japan as a strategic base for penetrating the Asian market and will implement various campaigns.
Until the 24th, W Concept will hold the W Week event, providing shopping benefits such as 24-hour brand sales, exclusive brand discounts, and trending items. Popular brand products will be offered at discounted prices for 24 hours, and items that have sold out quickly or have been restocked multiple times will also be showcased.
A representative from W Concept stated, "We plan to launch brand campaigns aimed at enhancing communication with our target customer base of 25 to 29-year-olds who are accustomed to shopping in short bursts, alongside our brand model LE SSERAFIM."
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