Korean Strawberry Farm Innovates with New Varieties Ahead of Lunar New Year
On the 29th of January, a strawberry farm in Hongseong, Chungcheongnam-do, was bustling with activity as workers harvested a new variety known as Goldberry from a 1,320 square meter greenhouse. Instead of the usual large 1 kg boxes, small 300g packages were stacked on the workbench. This shift is attributed to the growing small luxury trend, which is transforming the market for holiday fruit gifts.
According to the retail industry on the 30th, Hyundai Department Store has launched a Strawberry Sampler and Signature Strawberry Selection in preparation for the Lunar New Year. The Strawberry Sampler includes 1.2 kg of strawberries divided into four different varieties, each in 300g portions. The Signature Strawberry Selection contains 3 kg of strawberries, comprising six varieties at 500g each.
Hyundai Department Store developed these unique sets in response to the trend of diversifying strawberry varieties and prioritizing experiential purchases. The sets feature not only Seolhyang, which accounts for over 80% of domestic retail volume, but also rare varieties such as Honghee and Goldberry, developed through collaboration with local agricultural companies, as well as high-sugar varieties like Mary Queen and the light pink Mannyeonsul. This assortment allows consumers to compare the distinct flavors and aromas of each variety.
Goldberry, which began shipping last year, is notable for its red exterior and a subtle yellow interior when cut. With an average sugar content of 14 brix, it surpasses the typical strawberrys sugar level of 11-12 brix, and its crisp texture has made it popular among international consumers seeking premium fruits, often referred to as K-strawberries. Choi Yi-young, the CEO of the agricultural company Hetero, explained, "We developed the new varieties Goldberry and Honghee using a polyploid breeding method to increase the number of chromosomes and improve the varieties."
Recently, there has been a noticeable shift in the holiday gift market, with a growing preference for dessert fruits over traditional offerings like apples and pears. Hyundai Department Store is at the forefront of this change, catering to evolving consumer tastes during the festive season.
According to the retail industry on the 30th, Hyundai Department Store has launched a Strawberry Sampler and Signature Strawberry Selection in preparation for the Lunar New Year. The Strawberry Sampler includes 1.2 kg of strawberries divided into four different varieties, each in 300g portions. The Signature Strawberry Selection contains 3 kg of strawberries, comprising six varieties at 500g each.
Hyundai Department Store developed these unique sets in response to the trend of diversifying strawberry varieties and prioritizing experiential purchases. The sets feature not only Seolhyang, which accounts for over 80% of domestic retail volume, but also rare varieties such as Honghee and Goldberry, developed through collaboration with local agricultural companies, as well as high-sugar varieties like Mary Queen and the light pink Mannyeonsul. This assortment allows consumers to compare the distinct flavors and aromas of each variety.
Goldberry, which began shipping last year, is notable for its red exterior and a subtle yellow interior when cut. With an average sugar content of 14 brix, it surpasses the typical strawberrys sugar level of 11-12 brix, and its crisp texture has made it popular among international consumers seeking premium fruits, often referred to as K-strawberries. Choi Yi-young, the CEO of the agricultural company Hetero, explained, "We developed the new varieties Goldberry and Honghee using a polyploid breeding method to increase the number of chromosomes and improve the varieties."
Recently, there has been a noticeable shift in the holiday gift market, with a growing preference for dessert fruits over traditional offerings like apples and pears. Hyundai Department Store is at the forefront of this change, catering to evolving consumer tastes during the festive season.
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