Starbucks Launches Dubai Chewy Roll Amid Winter Chill, Causing Frenzy
The frigid temperatures did little to deter the dessert craze as Starbucks launched its new product, the Dubai Chewy Roll (dubbed Dujon Roll), on the 30th. The launch triggered a massive open run frenzy, stirring excitement both online and offline. Long lines formed in front of limited sales locations, and resale listings on second-hand marketplaces appeared with prices exceeding six times the original value.
As dawn broke on the 30th, various online communities and social media platforms flooded with posts showcasing peoples experiences. Real-time updates poured in from people waiting in line at sales locations like the Reserve Gwanghwamun and Hongdae Donggyo stores. Enthusiastic netizens shared stories such as, "I arrived at 5:30 AM and barely got a number," and "I got there at 6:10 AM, but the waiting list was already closed."
One user expressed their disappointment, saying, "There were probably fewer than 30 people in line, but the stock was so limited that they cut off at number 21." As it became increasingly difficult to obtain the product, attention quickly shifted to the second-hand market. On online platforms like Danggeun Market, screenshots of posts from eager buyers began circulating. Posts offering to buy the 7,200 won product for around 30,000 won appeared, and by afternoon, listings stating, "Selling for 50,000 won each. No negotiations," emerged.
This situation drew critical reactions from netizens, with comments like, "Even if its trendy, this is excessive," and, "Scalpers are making a killing."
Consumers who managed to acquire the product began sharing their reviews, which varied widely. One social media post noted, "It looks like sliced gimbap, but the taste..."
In a world where food trends can ignite frenzies, the launch of the Dubai Chewy Roll has clearly captured public attention, leading to a mix of enthusiasm and criticism across the board.
As dawn broke on the 30th, various online communities and social media platforms flooded with posts showcasing peoples experiences. Real-time updates poured in from people waiting in line at sales locations like the Reserve Gwanghwamun and Hongdae Donggyo stores. Enthusiastic netizens shared stories such as, "I arrived at 5:30 AM and barely got a number," and "I got there at 6:10 AM, but the waiting list was already closed."
One user expressed their disappointment, saying, "There were probably fewer than 30 people in line, but the stock was so limited that they cut off at number 21." As it became increasingly difficult to obtain the product, attention quickly shifted to the second-hand market. On online platforms like Danggeun Market, screenshots of posts from eager buyers began circulating. Posts offering to buy the 7,200 won product for around 30,000 won appeared, and by afternoon, listings stating, "Selling for 50,000 won each. No negotiations," emerged.
This situation drew critical reactions from netizens, with comments like, "Even if its trendy, this is excessive," and, "Scalpers are making a killing."
Consumers who managed to acquire the product began sharing their reviews, which varied widely. One social media post noted, "It looks like sliced gimbap, but the taste..."
In a world where food trends can ignite frenzies, the launch of the Dubai Chewy Roll has clearly captured public attention, leading to a mix of enthusiasm and criticism across the board.
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