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VPOCA, the global camera app leading the fusion of online photo frames and smartphone technology, marks its first anniversary this month.

Since launching a year ago with the JTBC Girls on Fire audition project, VPOCA has transformed the industry through its innovative photo frame solutions and creative designs. Over the past year, the platform has collaborated with numerous entertainment projects including Super Junior D&E, ASTRO’s Rocky, POW, ONEPACT, XODIAC, the Korea Entertainment Association’s Dream Rookie, the TV Chosun University Song Festival audition, and the SBS Universe League audition.

Building on its success, VPOCA plans to continue expanding its reach in the global market with new creative collaborations. Based on its photo frame design and artwork capabilities, VPOCA is rapidly growing through partnerships across various industries such as idol groups, broadcast auditions, films, dramas, and animation projects.

Within just one year, the app has also gained attention overseas. It has received positive feedback from users in Europe and North America for its unique approach to smartphone-based photo frame services, and collaboration inquiries are actively coming in from Japan and Southeast Asia.

Accessible anywhere with just a smartphone, VPOCA allows users to take photos with their favorite artists anytime, anywhere. This innovative experience has attracted a large following among global K-pop fans, who see it as a new form of interactive fandom engagement.

As VPOCA celebrates its first anniversary, the company is preparing to unveil more advanced artist and idol design services, accelerating its expansion in the global market. Currently serving users in 67 countries, VPOCA plans to strengthen partnerships across various industries while expanding collaborations with local artists and influencers around the world.

In addition, the company is actively developing AI-based design solutions. By analyzing user data to recommend personalized photo frame designs, VPOCA aims to deliver experiences that respond more precisely to individual preferences.

More than just a photo frame app, VPOCA is evolving into an all-in-one K-Content platform — a digital playground where users can explore K-pop and K-drama content, purchase artist merchandise, book fan meetings and concerts, and connect within a global community.

To celebrate its first anniversary, VPOCA will host a special event from March 25 to April 1. During this period, all users who download the VPOCA app and sign up will receive 1,200 free Vcoins, the app’s virtual currency.

Furthermore, users who take photos using VPOCA frames and participate in the event will have a chance to win a K-pop idol lightstick as a special gift.

Participation is simple — search for “VPOCA” on the Apple App Store or Google Play Store, download the app, register as a member, and check event details through VPOCA’s official social media channels.