SAMG Entertainments Stock Soars After BLACKPINKs Lisa Promotes Merchandise

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date 25-10-28 14:45

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Following a significant drop in stock price after its second-quarter earnings announcement, SAMG Entertainments shares have surged. This resurgence coincides with the upcoming release of a new season of their flagship animated series, Catch! TiniPing. The boost in interest can be attributed to BLACKPINKs Lisa, who posted photos of HachuPing merchandise on her social media, leading to a spike in attention and trading.

On the morning of the 24th, SAMG Entertainments stock traded at 64,900 won, a remarkable increase of 25.29% during the session. The surge is believed to be due to buying pressure fueled by the promotional effects of Lisas Instagram post featuring a smartphone with a HachuPing grip talk.

Lisa boasts an impressive following of 100 million on Instagram. Previously, when she posted images of a keychain featuring the popular character Labubu from Chinese pop market, there was a dramatic increase in searches for Labubu, resulting in a resale price soaring to nearly 30 times its original price and a significant boost in sales.

Looking ahead, expectations are high for toy sales related to the new season, with potential performance factors for the fourth quarter beginning to accumulate. SAMG Entertainment had been experiencing a prolonged slump in stock price due to a large amount of overhang and the slow visibility of results from new business ventures, including collaborations with SM Entertainment and global expansion efforts.

The stock market has noted that SAMG Entertainments stock saw a remarkable increase of 622% in the first half of this year, marking the highest rate of stock price growth in the domestic securities market up to June 30. This underlying effect is also cited as a contributing factor to the recent surge.

Market analysts predict that the main driving force behind SAMG Entertainments stock increase will primarily manifest in the fourth quarter. Kim Aram, a researcher at Shinhan Investment Corp, indicated that the company is expected to report lackluster performance for the third quarter, as it traditionally tends to be a slower period for the entertainment sector.
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