Jaejoongs Apgujeong Makgeolli Sees Surge in Orders, Emergency Production Launched
Singer and actor Jaejoong has launched emergency production for his traditional liquor brand, Apgujeong Makgeolli, due to a recent surge in orders. According to a statement from Apgujeong Makgeolli on the 2nd, the product, which was introduced by Jaejoong in April, has seen explosive demand, prompting the need for urgent production.
A representative noted, "It is rare for traditional liquors to enter emergency production due to a spike in orders. Apgujeong Makgeolli has proven its potential to grow beyond a simple alcoholic beverage into a new icon that connects K-food and K-culture."
Recently, Jaejoong has garnered attention by directly introducing the product through content on his YouTube channel High Fiction, which has contributed to the booming market response.
Across overseas online communities and social media, the brand has become a hot topic under the keyword Makgeolli enjoyed by K-pop stars. This trend is seen as a sign that the demand for makgeolli is not just increasing but that it can compete effectively in the younger generation and global markets.
Jaejoong aims to promote K-culture in various ways, and his interest in traditional liquor led him to launch this brand. He is not just a spokesperson; he actively participates in the production and promotion of the product.
This move aligns with the growing trend of celebrities entering the alcohol market. Notably, singer Sung Si-kyung, known for his love of drinks, released his own makgeolli called Kyungtakju, which has gained popularity. Within just a year of its launch, it has expanded into the Japanese market and is set to release a second product, a rosé series.
The emergence of celebrity-backed alcohol brands reflects a larger trend in the entertainment industry, bridging the gap between traditional beverages and modern consumer trends.
A representative noted, "It is rare for traditional liquors to enter emergency production due to a spike in orders. Apgujeong Makgeolli has proven its potential to grow beyond a simple alcoholic beverage into a new icon that connects K-food and K-culture."
Recently, Jaejoong has garnered attention by directly introducing the product through content on his YouTube channel High Fiction, which has contributed to the booming market response.
Across overseas online communities and social media, the brand has become a hot topic under the keyword Makgeolli enjoyed by K-pop stars. This trend is seen as a sign that the demand for makgeolli is not just increasing but that it can compete effectively in the younger generation and global markets.
Jaejoong aims to promote K-culture in various ways, and his interest in traditional liquor led him to launch this brand. He is not just a spokesperson; he actively participates in the production and promotion of the product.
This move aligns with the growing trend of celebrities entering the alcohol market. Notably, singer Sung Si-kyung, known for his love of drinks, released his own makgeolli called Kyungtakju, which has gained popularity. Within just a year of its launch, it has expanded into the Japanese market and is set to release a second product, a rosé series.
The emergence of celebrity-backed alcohol brands reflects a larger trend in the entertainment industry, bridging the gap between traditional beverages and modern consumer trends.
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