Lotte World Mall: A Hub for Foreign Tourists Embracing Korean Culture
With the rising popularity of K-culture, foreign tourists flocking to South Korea often arrive with the expectation of living like locals. They seek out places frequented by Koreans and purchase items commonly used by them. This is one of the reasons why the Lotte World Tower and the massive Lotte World Mall have emerged as iconic tourist attractions, drawing in visitors with their unique blend of shopping, tourism, culture, and accommodation. This extensive complex has transformed the lifestyle of Koreans and showcases new possibilities in offline retail with its foreigner-friendly products and services.
According to Lotte Shopping, the number of visitors to the Lotte World Mall in Jamsil, Seoul, reached approximately 45 million from January to September this year. If this trend continues, it is likely to surpass last year’s record of 59 million and achieve 60 million visitors.
Sales have also seen a significant increase, jumping from about 300 billion won in 2020 to approximately 700 billion won last year. The total revenue for ‘Lotte Town Jamsil,’ which encompasses department stores, luxury outlets, and shopping malls, grew from 1.7973 trillion won in 2021 to 3.05 trillion won last year.
The key driver behind this surge in sales is foreign consumers. The share of foreign sales increased more than twelve-fold compared to 2020. Lotte has strategically developed a brand strategy aimed at attracting foreigners. Previously dominated by foreign goods and beauty products, the underground level of Lotte World Mall is now primarily showcasing K-fashion and K-beauty. Over twenty Korean brands, including Ader Error, Imiss, Mardi Mercredi, Hago House, and Thisisneverthat, have opened large stores there.
Interestingly, the top-selling brands among foreign tourists are not globally renowned products but rather those under the K-label. Brands like Gentle Monster, Tamburins, Mardi Mercredi, Imiss, and Hago House are leading the sales charts. Even on weekdays, the mall remains bustling with foreign visitors, eager to experience and embrace Korean culture through shopping and exploration.
In summary, Lotte World Mall has successfully positioned itself as a cultural and shopping nexus for international tourists seeking an authentic Korean experience, further solidifying its status as a premier destination in South Korea.
According to Lotte Shopping, the number of visitors to the Lotte World Mall in Jamsil, Seoul, reached approximately 45 million from January to September this year. If this trend continues, it is likely to surpass last year’s record of 59 million and achieve 60 million visitors.
Sales have also seen a significant increase, jumping from about 300 billion won in 2020 to approximately 700 billion won last year. The total revenue for ‘Lotte Town Jamsil,’ which encompasses department stores, luxury outlets, and shopping malls, grew from 1.7973 trillion won in 2021 to 3.05 trillion won last year.
The key driver behind this surge in sales is foreign consumers. The share of foreign sales increased more than twelve-fold compared to 2020. Lotte has strategically developed a brand strategy aimed at attracting foreigners. Previously dominated by foreign goods and beauty products, the underground level of Lotte World Mall is now primarily showcasing K-fashion and K-beauty. Over twenty Korean brands, including Ader Error, Imiss, Mardi Mercredi, Hago House, and Thisisneverthat, have opened large stores there.
Interestingly, the top-selling brands among foreign tourists are not globally renowned products but rather those under the K-label. Brands like Gentle Monster, Tamburins, Mardi Mercredi, Imiss, and Hago House are leading the sales charts. Even on weekdays, the mall remains bustling with foreign visitors, eager to experience and embrace Korean culture through shopping and exploration.
In summary, Lotte World Mall has successfully positioned itself as a cultural and shopping nexus for international tourists seeking an authentic Korean experience, further solidifying its status as a premier destination in South Korea.
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