The Resurgence of Ballads: A New Wave in Korean Music
It’s not just any song; it’s a track that seems to shorten life with its breathtaking beauty, as described by singer Lim Jae-beom, who has a 40-year career in the industry. While serving as a judge on Singer Gain 4, he expressed his admiration for the performance of a young, previously unknown artist who had once been part of a girl group. The singer, known as Singer No. 67, captivated the judges by performing a song from her group days, showcasing both her vocal talent and performance skills.
The judges showered praises on her, and the performance quickly became a hot topic among viewers, accumulating nearly 2 million views on the clip. Other performances that also garnered massive attention include The Butterfly Effect by Singer No. 61, Hongdae R&B by Singer No. 37, From Mark by Singer No. 65, A Kind of Confession by Singer No. 55, and As Time Goes By by Singer No. 59. Each of these clips rapidly surpassed 1 million views, highlighting their popularity.
Interestingly, the public sentiment around auditions has shifted. Initially expressing fatigue with the idea of yet another audition program, audiences have recently warmed up to Singer Gain 4. Alongside this, another show focusing on ballads, Our Ballad, has also gained traction.
Our Ballad achieved a nationwide rating of 6% according to Nielsen Korea and even reached the second spot in Netflixs Top 10 Series in South Korea. As word of mouth spread, the online cumulative views for the program exceeded 100 million. This is particularly significant considering that ballads had been one of the genres most overlooked in a music market increasingly dominated by idol groups.
The success of Our Ballad may signify a revival for the ballad genre, which has been sidelined for years. As these performances resonate with viewers, they are not only celebrating the artistry of the performers but also reigniting interest in a style of music that holds a cherished place in the hearts of many.
The judges showered praises on her, and the performance quickly became a hot topic among viewers, accumulating nearly 2 million views on the clip. Other performances that also garnered massive attention include The Butterfly Effect by Singer No. 61, Hongdae R&B by Singer No. 37, From Mark by Singer No. 65, A Kind of Confession by Singer No. 55, and As Time Goes By by Singer No. 59. Each of these clips rapidly surpassed 1 million views, highlighting their popularity.
Interestingly, the public sentiment around auditions has shifted. Initially expressing fatigue with the idea of yet another audition program, audiences have recently warmed up to Singer Gain 4. Alongside this, another show focusing on ballads, Our Ballad, has also gained traction.
Our Ballad achieved a nationwide rating of 6% according to Nielsen Korea and even reached the second spot in Netflixs Top 10 Series in South Korea. As word of mouth spread, the online cumulative views for the program exceeded 100 million. This is particularly significant considering that ballads had been one of the genres most overlooked in a music market increasingly dominated by idol groups.
The success of Our Ballad may signify a revival for the ballad genre, which has been sidelined for years. As these performances resonate with viewers, they are not only celebrating the artistry of the performers but also reigniting interest in a style of music that holds a cherished place in the hearts of many.
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