Mega MGC Coffee Selected for 2025 Brand Awards in Café Franchise Category
Mega MGC Coffee, represented by CEO Kim Dae-young, has been selected for the Café Franchise category in the 2025 Brand Awards organized by the Korea Consumer Forum.
The company, which is the first in the industry to conduct an annual campaign in collaboration with an entertainment company, has led new market trends based on close communication centered around consumers. Through the SMGC Annual Campaign in partnership with SM Entertainment, they introduced a new chapter in fandom culture.
The season-linked campaigns and collaborative merchandise created alongside SMs leading artists garnered significant attention from fans. Notably, large-scale offline events such as the 2025 SBS MEGA Concert and the NCT WISH Fan Signing Event provided fans with unforgettable memories. According to the company, social communities praised it as "the best fan experience created by a coffee brand."
This past summer, the Patbingsu Gelato Parfait, boasting exceptional value for money and emotional value, surpassed 500,000 sales within just a month of its launch. Consumer reactions included comments like, "Is this quality for this price real?" and "This is the dessert of the summer!" which positioned Mega MGC Coffee at the center of the summer cup bingsu craze.
Through close engagement with fandoms, Mega MGC Coffee has built a differentiated brand experience. Various seasonal limited menus and intellectual property (IP) based collaborative merchandise have continuously stirred interest. The company has also consistently expanded its outreach to the public. A representative from Mega MGC Coffee stated, "We are grateful for the warm support given to Mega MGC Coffee..."
The company, which is the first in the industry to conduct an annual campaign in collaboration with an entertainment company, has led new market trends based on close communication centered around consumers. Through the SMGC Annual Campaign in partnership with SM Entertainment, they introduced a new chapter in fandom culture.
The season-linked campaigns and collaborative merchandise created alongside SMs leading artists garnered significant attention from fans. Notably, large-scale offline events such as the 2025 SBS MEGA Concert and the NCT WISH Fan Signing Event provided fans with unforgettable memories. According to the company, social communities praised it as "the best fan experience created by a coffee brand."
This past summer, the Patbingsu Gelato Parfait, boasting exceptional value for money and emotional value, surpassed 500,000 sales within just a month of its launch. Consumer reactions included comments like, "Is this quality for this price real?" and "This is the dessert of the summer!" which positioned Mega MGC Coffee at the center of the summer cup bingsu craze.
Through close engagement with fandoms, Mega MGC Coffee has built a differentiated brand experience. Various seasonal limited menus and intellectual property (IP) based collaborative merchandise have continuously stirred interest. The company has also consistently expanded its outreach to the public. A representative from Mega MGC Coffee stated, "We are grateful for the warm support given to Mega MGC Coffee..."
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